Lifeway Foods is bringing frozen kefir back to foodservice soft-serve machines, giving operators another option and widening access. The story reports no sales or operator uptake, but the added way to reach diners supports a positive read.
More places to serve frozen kefir could help Lifeway reach diners outside stores. The story gives no sales figures or proof of operator demand. Still, bringing the product back to foodservice machines is a concrete step toward reaching more buyers.
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