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Inuvo, Inc. says its sales dropped 70% last quarter compared to the same time last year.

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Bad for INUV

Inuvo's sales and the share left after direct costs fell sharply. A growing sales pipeline, new partnerships, and stabilized search sales are positives, but they have not made up for the declines.

INUV · Inuvo, Inc.

AI read · Bad for INUV

The AI's read

The drop came mainly from Legacy Search, whose market is changing and whose platform was reset. Audience Modeling also fell after a key client spent less. Changes to the sales team have built a larger list of possible deals, but fewer have turned into sales so far. Legacy Search now covers its direct operating costs, and new AI integrations and a partner program open possible routes to customers. Those are encouraging steps, but new deals may take 4 to 6 months to produce sales. The current declines carry more weight.

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