Research says Vuse social posts may reach New Zealand, where vape ads are restricted, and the Health Ministry is reviewing the issue. No action or timing has been announced, but the scrutiny raises regulatory risk for British American Tobacco.
The scrutiny could bring tighter checks or penalties, but the Ministry of Health has not set a review timeline or named any action. The concern is about how Vuse promotes its products across borders, making this unfavorable for British American Tobacco.
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