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Rhode's sales grew past $500 million, and it plans to hit $1 billion by expanding internationally and in stores.

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Good for ELF

Rhode's sales topping $500 million add a growing business to e.l.f.'s portfolio. Its path toward $1 billion and large overseas audience point to room for more growth, though the $1 billion mark has not been reached.

ELF · e.l.f. Beauty

AI read · Good for ELF

The AI's read

That gives e.l.f. a fast-growing brand that is becoming more important to its business. The $1 billion mark is still a future milestone, not a result already reached. Rhode's international audience offers room to expand, but the story gives no sales figures from that expansion.

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