Travel + Leisure Co. has opened the Sports Illustrated Resorts Nashville, starting a new sports-themed hotel brand.

Nov 13, 2026, 6:05 PM ETProductRead the original at fidelity.com

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Travel + Leisure opened a 185-suite Nashville resort and says over half of its first vacation club owners were 45 or younger. This offers a new way to draw sports travelers, though 3 more resorts are only planned and no sales or profit results are reported.

TNL · Travel + Leisure Co.

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The AI's read

The resort gives Travel + Leisure another way to attract vacation club owners interested in sports travel. More than half of the first owners were 45 or younger, and the company says its survey found interest in sports stays. The other 3 sites are still plans, and the story gives no sales or profit figures, so the added business has not yet been shown.

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