Amazon is starting a project called 'World Product Graph' to improve product information and cut down on outside search engines.

Nov 13, 2026, 4:35 PM ETProductRead the original at pymnts.com

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Amazon aims to make its site a place to research products sold by other retailers and attract AI agents. That could draw more shoppers to Amazon, but its timeline and final form are unconfirmed.

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If shoppers use Amazon to compare products sold elsewhere, they may begin more shopping trips on Amazon. That could bring more visits and sales opportunities. The project is still being planned, and Amazon has not confirmed its launch date or final form.

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