Salesforce is buying an AI company called Loops that helps businesses figure out their problems.

Oct 13, 2026, 6:36 AM ETDealRead the original at Benzinga

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Salesforce’s planned Loops purchase could help Tableau explain business changes and suggest actions, strengthening its analytics tools. The deal still needs to close, and Salesforce did not disclose its financial terms.

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Adding Loops could help Tableau explain why business numbers change and suggest what customers might do next. That could make Salesforce’s analytics tools more useful. Agentforce brought in $1.5 billion in yearly recurring sales, up more than 240% from a year earlier, supporting Salesforce’s wider AI effort. The reported $30 million deal value was not confirmed by Salesforce, and the deal still needs to close.

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