Magnite is teaming up with Gracenote to improve ad targeting for streaming services.

Nov 10, 2026, 10:15 AM ETDealRead the original at prnewswire.com

Good for MGNI

Magnite is adding Gracenote's content data to its ad platform, which could improve ad targeting and placement. The benefits are goals, not reported results, but the added tools support its business.

MGNI · Magnite

AI read · Good for MGNI

The AI's read

More detailed content information could help publishers and advertisers choose where ads appear. That may make Magnite's platform more useful and support ad sales. The source describes intended benefits, not gains already achieved.

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