UBS changed its price target for Booking Holdings to $265, down from $274.

Nov 3, 2026, 11:25 AM ETOpinionRead the original at marketscreener.com

Neutral

Booking Holdings received a lower share-price target from UBS, from $274 to $265, but UBS kept its Buy rating. Those signals point different ways, and the report gives no new business results to show a clear change for the company.

BKNG · Booking Holdings Inc.

AI read · Neutral

The AI's read

The lower share-price estimate shows UBS now puts a lower figure on Booking Holdings shares. Keeping its Buy rating points the other way. The report gives no new information about Booking's bookings, sales, or profit, so it does not show a clear change in the company's business outlook.

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