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Accenture is investing in AI to better understand customers with its new deal in the UK.

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Accenture added more than 140 people and customer-intelligence tools, expanding its ability to offer AI services. The purchase price was not shared, so the cost is unknown.

ACN · Accenture plc

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The added team and customer-data tools give Accenture more ways to serve businesses seeking AI services. That may help it compete for work in several industries. The company did not share the purchase price, so the story does not show how much it paid.

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