The new messages may help developers keep subscribers, which could support Apple's app ecosystem. The story reports no results showing fewer cancellations or more sales, so the benefit remains unproven.
If more people keep app subscriptions, Apple may benefit from a stronger app ecosystem. The story reports no results showing whether developers use the feature or cancellations fall, so the benefit is promising but unproven.
Follow Apple Inc. (AAPL) free. When we publish a story about it, you get the plain-English explanation as an alert.
Get alerts for AAPL