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Amazon is starting an 'early Haul-iday' event and adding many more products to its Haul marketplace.

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Amazon says Haul use rose nearly 350% year over year and its selection grew more than 25 times. That could draw more budget-conscious shoppers, though the story reports no sales or profit results yet.

AMZN · Amazon

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More shoppers are using Haul, and a much wider selection could help Amazon attract budget-conscious holiday buyers. The story gives no sales or profit figures, so the benefit is promising but not yet measured.

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