Amazon's Prime Video is now making money and has a lot more viewers for NFL games, but its stock is down.

Oct 30, 2026, 11:32 AM ETResultsRead the original at Benzinga

Neutral

Amazon's profitable video business and growing sports audience help, but the company missed third-quarter sales and profit estimates. Video remains much smaller than shopping and cloud, so the story does not clearly change Amazon's outlook.

AMZN · Amazon.com Inc

AI read · Neutral

The AI's read

A profitable video business gives Amazon another source of income and may leave more money for its AI work. But Amazon missed analysts' sales and profit forecasts. Video remains much smaller than shopping and cloud, so its gains do not erase the company-wide miss. The facts point in different directions and do not clearly change Amazon's outlook.

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