TTD has the only selling access for these ads at launch, giving it a new way to serve Italian advertisers. The story reports no sales figures, so the size of any gain is unknown.
That gives TTD a sole route for automated ad purchases of this format in Italy. If advertisers use it, the launch could bring more business through TTD's platform. The story reports no sales figures, so the size of any gain is unknown.
Skydance's pause-screen ads are live in Italy on HBO Max and discovery+, creating a new ad-selling opportunity. The story reports no sales figures, so the size of any gain is unknown.
Follow The Trade Desk Inc. (TTD) free. When we publish a story about it, you get the plain-English explanation as an alert.
Get alerts for TTD