McDonald's expanded its multiyear Uber deal across 14 markets, connecting app orders with delivery and rewards. Some rewards plans are not active yet, but the broader link supports its digital business.
The agreement links McDonald's app more closely with delivery and loyalty offers. That may make ordering easier and help keep customers using its digital services. McDelivery already brings in more than $20 billion a year, showing the scale of this channel. Some reward features are planned rather than active, but the expanded delivery and loyalty link still supports the business.
Uber became McDonald's preferred delivery partner for app orders in participating markets, giving it a larger role with the chain. Some rewards plans start later, and the source gives no order totals, but the expanded partnership supports Uber's delivery business.
DoorDash is passed over as McDonald's prioritizes Uber to fulfill app orders in 14 countries. The change covers those markets only, but it puts a rival ahead for this customer.
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