Meta said Muse will stay free for most users and plans to take a small fee on transactions, which creates a clear revenue path tied to usage and partnerships.
Muse will stay free for most users while Meta plans to take a small fee from transactions. Major retailers and payment partners signed on, and 1,500 developers applied to build integrations. Those facts increase likely usage, payment flow, and merchant reach for Meta, outweighing earlier tests saying humans beat AI alone.
Walmart is integrating with Muse to power in-app shopping, which can increase customer reach; Meta's planned transaction fee could cut some margin for Walmart.
Best Buy is integrating with Muse to enable in-app shopping, which may boost discovery and sales; Meta’s small transaction fee could modestly raise selling costs.
Wayfair is integrating with Muse, which can drive furniture discovery and orders inside the AI agent; Meta's fee could slightly reduce per-order margin.
Dick’s Sporting Goods is integrating with Muse to power shopping, which may lift product discovery and sales; Meta’s transaction fee could reduce per-sale margin.
Ulta Beauty is integrating with Muse, which can increase in-app purchases and customer reach; Meta’s planned transaction fee may slightly lower margins on sales.
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