Nike's China sales and operating profit have fallen as local brands gain ground. Its local design team may help, but cutting third-party sellers and another expected sales drop make the current signs negative.
The falling sales and profit show Nike has lost ground in China. A larger local design team could help it respond faster, but those gains have not appeared yet. Cutting many third-party sellers also comes as analysts expect another sales drop, so the current warning outweighs the possible later benefit.
Nike plans to keep an official flagship store on JD.com, but the article gives no sales change or other result for JD. It therefore does not show a change in JD's outlook.
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