Nike faces weak demand, falling digital sales and continued trouble in China, and analysts expect lower sales and profit. Its estimate-beating streak and a possible chart improvement offer hope, but do not show a business recovery.
Nike still faces weak demand, fewer digital sales and continuing difficulty in China. Those problems leave little proof that its turnaround is working. Its history of beating profit estimates and a possible chart improvement offer some hope. But neither shows that customer demand has recovered, and analysts still expect sales and profit to fall.
On Holding gained soccer star Kylian Mbappé from Nike, which could raise its profile with fans. The story reports no sales benefit, so the upside remains uncertain.
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