USA Today Co says its sales dropped 7.4% last quarter and plans to cut costs by $100 million.

Nov 5, 2026, 9:38 AM ETResultsRead the original at Benzinga

Bad for TDAY

USA Today Co's total sales fell 7.4% in Q3, and its forecast calls for further declines this year. Digital sales and subscriptions grew, and $100 million in cost cuts may help, but they have not stopped the wider decline.

TDAY · USA Today Co

AI read · Bad for TDAY

The AI's read

Changing search habits hurt advertising. Direct digital ads grew, and digital-only subscriptions rose for a third straight quarter, with average revenue per subscriber reaching a new high. Those gains have not reversed the broader sales drop. The company says its cost cuts should help protect results, with benefits expected into 2027. Its planned $97 million share repurchase is supported by $50 million in new debt, adding borrowing. The Google case could bring a recovery later, but its trial is set for April 2027.

Get alerts for TDAY

Follow USA Today Co (TDAY) free. When we publish a story about it, you get the plain-English explanation as an alert.

Get alerts for TDAY

Free on the App Store and Google Play, or on the web.