GM is counting on Super Cruise to boost its software sales, and the $7.5B plan is huge.

Oct 20, 2026, 3:35 PM ETResultsRead the original at Benzinga

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GM says Super Cruise sales rose about 60% in the third quarter, and its broader software-services business is growing. This supports a larger source of sales, though subscriber growth may not bring matching profit.

GM · General Motors Co

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More trucks can introduce more drivers to Super Cruise, and subscriptions may bring repeat sales. The growth is promising, but GM says adoption alone does not ensure similar profit growth. Subscription sign-ups and paid renewals still matter.

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