DoubleVerify is now supporting pause ads in Connected TV to help advertisers measure and understand their ads better.

Nov 10, 2026, 9:36 AM ETProductRead the original at prnewswire.com

Good for DV

DoubleVerify added measurement for connected-TV pause ads, giving advertisers checks for another growing ad format. The company says this aims to build trust, but reports no customer uptake or added sales.

DV · DoubleVerify

AI read · Good for DV

The AI's read

This gives DoubleVerify another way to serve advertisers as connected-TV ad inventory grows. The source describes intended gains in transparency and trust, but reports no customer uptake or added sales. Wider coverage is a positive step, though its business payoff is not yet shown.

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