DoubleVerify added tools that help advertisers measure ChatGPT ads and check their placement. This strengthens its offer, though the story reports no sales gain and its pending cash sale may limit public owners' share in later growth.
Advertisers can compare ChatGPT with other ad channels and see whether it brings customers and sales. A separate test will examine where ads appear without giving partners access to private conversations. Those tools add useful options to DoubleVerify's services. The story gives no sales gain, and the announced cash sale is still awaiting approvals. DoubleVerify is expected to become privately held if the sale closes.
WW's measured customer cost from ChatGPT ads was 15.3% below its usual benchmark, suggesting the channel brought in customers at a lower cost. The early result will inform spending, but WW has not said it will expand the channel.
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