Meta's partnership adds an IMAX theater app and select titles to its upcoming VR glasses, giving them more viewing choices. The glasses are planned for spring 2027, so customer demand is not yet shown, but the added content supports their appeal.
The app and select titles give buyers another reason to use the glasses for entertainment. The service already appears on devices from other makers, and the story gives no customer or sales results. Still, the added viewing choices support the glasses' appeal.
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