Mark Zuckerberg says Muse might make more money per user than Facebook and Instagram, but an analyst says it's losing more cash than any other Meta product.

Oct 22, 2026, 12:26 AM ETResultsRead the original at Benzinga

Neutral

Meta Platforms beat estimates for quarterly sales and adjusted profit, and Muse drew millions of users with shopping activity. Muse is losing more money than any earlier Meta product, and Meta raised its 2026 expense forecast after a legal charge, leaving the report mixed.

META · Meta Platforms, Inc.

AI read · Neutral

The AI's read

Muse could give Meta new ways to earn money through shopping, subscriptions and business services. But it is losing more money than any product Meta has launched, and Meta raised its 2026 expense forecast after a $9.9 billion legal charge. Quarterly sales and adjusted profit beat estimates, so the report shows promise alongside added costs without a clear winner.

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