The partnership gives DICK'S added promotion through Clark's campaigns and store, online, and fan activities. The company did not share financial terms, and her shoe had already launched, but these activities create more ways to reach shoppers.
This could put Clark's products in front of more shoppers and bring fans to DICK'S stores and online. The company did not share the deal's financial terms, and Clark's first signature shoe was already released, so added sales are not certain.
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