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MercadoLibre is teaming up with Netflix for ads starting in early 2027 and showed growth with 88 million users.

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MercadoLibre's Netflix ad partnership starts in early 2027, and Mercado Pago has 88 million users. Its loan book tops $16 billion, delinquencies are near historic lows, and the delayed ad start does not erase the growth shown.

MELI · MercadoLibre, Inc.

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The AI's read

This gives MercadoLibre a way to connect streaming ads with marketplace and payment results, but the campaign does not start until 2027. Its growing payments base and loan book, alongside delinquencies near historic lows, support expansion despite the delayed advertising benefit.

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