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In 2022, Warren Buffett unexpectedly acquired a toy company: Squishmallows is now being adapted into a film.

DealRead the original at benzinga.com
Neutral

The announcement of a Squishmallows movie could drive increased consumer interest and sales for Berkshire's toy subsidiary Jazwares.

BRK · Berkshire Hathaway Inc.

AI read · Neutral

The AI's read

Amazon MGM signed a deal to develop a Squishmallows movie with Jazwares co-producing. Jazwares is owned by Berkshire via the Alleghany acquisition. The brand has viral traction and strong licensing potential, so the IP could add royalty revenue and visibility. Jazwares was bundled inside Alleghany in 2022 and wasn't a highlighted reason for that buy, so this isn't a brand-new asset for Berkshire. Because Jazwares is a small non-core business inside Berkshire, the film is unlikely to move BRK materially soon. We lean neutral, monitoring licensing updates or explicit corporate commentary for any material change.

AMZN · Amazon.com Inc.

AI read · Good for AMZN

The connection

Amazon's involvement in producing the Squishmallows movie could enhance its content portfolio and drive subscriptions to its streaming service.

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